CONNECTING COMMUNITIES
Client
R.B. Somerville
Deliverables
UI/UX Brand System Strategy
Year
2022
Role
Lead Designer UI/UX Designer
Robert B. Somerville is a Canadian company that has been connecting communities for over 60 years, installing and maintaining infrastructure services across Canada. They often receive communications from the public surrounding projects and the impact of those projects on neighbourhoods and the perceived damage to the environment. To mitigate this perception, the brand must convey a caring commitment to the environment, through a redesign of the company website, brand elements, and corporate tone.
What I did
To show that Somerville genuinely cares about its local impact, I designed a brand approach centered around community connection. Enabled by their infrastructure services, imagery of vibrant neighborhood lifestyles were highlighted, coupled with the introduction of the "The Dynamic Connector", a flexible graphic device derived directly from the logo. This new visual system bridges the gap between heavy infrastructure and everyday community life, reinforcing Somerville's reputation as a thoughtful, community-first company, taking Somerville into a fresh, modern light.
